"West Avenue Jewelry"

Raising the Bar

Raising the Bar

Everyone needs that one simple necklace that is as effortlessly cool as it is elegant. Versatility is also a must. Celebrities like Selena Gomez and Kate Moss have been sporting the bar necklace trend anywhere…

gThe Name Game: Monogram Jewelry

gThe Name Game: Monogram Jewelry

Personalized jewelry is the epitome of chic, adding a touch of class to your overall look. Plus, its got street credit—remember the nameplate necklace Carrie Bradshaw wore throughout Sex and the City? Yes, the trend…

‘Tis the Signature Style Season

‘Tis the Signature Style Season

Believe it or not (and we’re barely on board ourselves), holiday season is upon us once again. Each year, finding that perfect present pick for every person in your life presents an increasingly perplexing problem….

Star Style Tip: Personalized Jewelry

Star Style Tip: Personalized Jewelry

Katie Holmes is frequently photographed wearing her favorite everyday necklace that displays the letter “S” outlined in white diamonds in honor of her daughter Suri. The round initial pendant easily transitions from accenting her casual…

LC Loves to Personalize

LC Loves to Personalize

If it’s not the epitome of style, Lauren Conrad doesn’t wear it. This Hills star has solidified her place in couture and high-fashion design; and has created a young female following in the meantime. She’s…