Branding & Fashion
The fashion industry relies heavily on comprehensive regional, national and global trend research in a market that’s filled with increasingly diverse demographic verticals. It’s interesting to note that for the upcoming 2015 season, we see a return to an era of fashions that reflect the 60s youth culture which redefined the way we think about clothing be it conservative, elegant, mode, or hippie.
Scott MacKenzie’s music video entitled San Francisco evokes memories of 60s Flower Children, the hippie counter culture, and the floral fashion patterns that were popular.
The Impact of Personal Branding
- Personal branding has become increasingly important due to the following:
- Clothes convey a visual message about your status and sense of style.
- Workplace competition is also a factor
- Your ability to effectively coordinate colors and accessories, etc.
- If your wardrobe is just thrown together, that says volumes.
Fashion Forward to 2015
For Fall 2014 into 2015, we see a return to the 60s. Check this out from the Wall Street Journal. Totally cool!!
An Iconic Photo of Twiggy by Industry Giant Richard Avedon
This look is definitely 60s all the way. Whenever Twiggy was in front of the camera, it turned into a love affair. Her innocent sexuality was the perfect example of that era.
2015 Collections
Catwalk shows are high drama. This time, designers take us back to the 60a when the minidress, sweet and youthful Mary Janes, and knee-high boots were in vogue. Here’s a wide array of 60s footwear fashion trends that are popular once again.
Getting Married?
You might consider this stunning gown if you’re looking for an elegant and unusual wedding dress. A red satin 60s Mermaid Wedding Gown might be the perfect choice.
We’re not going to utter a single word about this image. The pic speaks for itself.
BeJeweled…Oh Yes!!
A retro 60s fashion look gives you the chance to embrace a bolder jewelry statement. In the 60s, women wore rings of every shape and style from vintage, gold, silver, and bronze. The styles were elegant and simple while other rings were designed with gem stones and jade. A return to the sixties gives you the ideal opportunity to wear a single ring on almost every finger, or multiple rings on several fingers.
Thumb rings are also back in vogue not only for everyday or casual wear, but matching thumb rings have become popular as wedding rings.
Don’t forget those gold and silver bangle bracelets … they’re back in style.
Depending on your individual circumstances and profession, it might be best to save a number of these looks for after work, or for a casual weekend. That being said, if you’re an art director, stylist, or makeup artist, almost anything goes.
Thanks for stopping by, and please come back soon. Who knows, we can all head out to a rock concert!